Great Central Brings Extraordinary Living To Sheffield

Editor: Cheyenne Hollis
Pages 22 – 23, Dot Property Magazine ISSUE 023 Q2 2018

Sheffield could be the UK’s next big property market as a housing shortage coupled with strong demand for rentals are creating new opportunities for real estate investors. Known as the Steel City, a nod to the city’s industrial past, Sheffield has bloomed into a modern metropolis. According to a recent article in the SheffieldTelegraph, the economy is performing well with employment levels in the city and surrounding areas growing and incomes rising higher than inflation. The city is home to a pair of world-class universities, the University of Sheffield and Sheffield Hallam University, as well as several smaller educational centres. More than 50,000students currently attend university in the steel city. This has benefited the city’s property market. In fact, housing price growth in Sheffield outpaced London last year and should continue to rise. Home prices rose by more than 5.6 per cent last year. The English capital only recorded home price growth of 1.5 per cent in 2017. Additionally, rental yields in the Steel City were solid 5.6 per cent, far stronger than more popular investment destinations in England. WHY IS SHEFFIELD ATTRACTIVE? For starters, Sheffield is unofficially the greenest city in Europe with tree-lined streets and parks found throughout the metropolitan area. There is a lot more to the city than greenery. It is one of the most diverse in the UK, with unique neighbourhoods and plenty of entertainment options available to residents. Kelham Island is perhaps the most talked-about place in Sheffield. It boasts a growing number of trendy restaurants and pubs with the waters of the River Don serving as a backdrop. And with the Sheffield city centre only 15-minutes away on foot, many of those attending events at The Crucible Theatre or O2Academy Sheffield opt to stop by this district before and after the festivities. DEMAND BUT NO SUPPLYDemand from both renters and buyers for homes around Kelham Island and Sheffieldcity is quite strong but there is a lack of modern, new-build developments. Only a few new projects are in the pipeline with investors, in particular, eyeing the opportunities these present. That’s because of rental yields in Sheffield are better than anything currently available in London. TotallyMoney found rental yields in Sheffield City Centre are more than eight per cent. The only London neighbourhood to bring in a rental yield of more than six per cent as Olympic Park. GREAT CENTRAL BRINGS EXTRAORDINARY LIVING TO SHEFFIELD Great Central is no ordinary development. It will undoubtedly be a contemporary addition to the Sheffield skyline while helping meet the ever-increasing demand for rental properties in the city.It is only a 15-minute walk from Sheffield city centre and the development’s potential is staggering. Nearby properties have recorded an appreciation of more than 25 per cent in the last five years. Should the city maintain its current economic growth, Great Central could chart a similar course while bringing in rental returns of anywhere from 8-10 per cent. The project boasts 131 fully-furnished units that are elegant and feature a modern design. Studio, one-, two- and three-bedroom apartments are available. Some units come with a parking space, others have balconies with impressive city views and all are equipped with spacious living areas. There is also a large, landscaped courtyard at Great Central as well as a grand entrance area. Another key amenity is the secure bicycle storage where residents can store their bikes. Cycling is very popular in Sheffield and while this feature may not seem like a big deal to investors, it is something renters will want. Speaking of renters, an experienced letting agency is already in place for Great Central. Between this and the fully furnished units, investors can enjoy peace of mind not available at other developments. GREAT CENTRAL LAUNCHES IN SINGAPOREGreat Central is hosting an exclusive launch event at the Orchard Parade Hotel in Singapore on 14-15 July. The FREE event will have information on the market and developer as well as an exclusive look at the project. Additionally, the first 10 buyers at the launch will get a discount not available anywhere else. If you will be in Singapore and are interested in attending this event, please call +65 9159 9407or visits www.greatcentralUK.com

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